Cause marketing is a collaboration between 51ÂÜÀò and your company that promotes your company and benefits our programs through the donation of full or partial sales of products or services. Working with 51ÂÜÀò on your cause marketing campaign will benefit both your company and the community.
Choose a product or service to promote, and then donate all or part of the proceeds for a limited time. We can help you conceptualize the campaign, and we'll share it with all our friends!
The work is minimal, but the return can be great. Just spread the word about your promotion (and we will too!) and watch the business come in. Not only is it great low-cost advertising, but it will also communicate to your customers that you care about your community, especially the next generation of employees and consumers.
According to a June 2019 study published on Harvard Business School Online's Business Insights blog, 77% of consumers are motivated to buy from companies committed to making the world a better place, while 73% of investors say efforts to improve the environment and society contribute to their investment decisions. (Source).
93% of employees believe that companies should lead with purpose. Another 88% believe it is no longer acceptable for companies to make money at the expense of society at large. These figures make it clear that organizations must devote efforts not only to developing CSR initiatives but also to ensuring that employees are aware of them.
In addition, many consumers take corporate social responsibility into account when deciding what products or services to buy and where to buy them.
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Are you ready to discuss a partnership?
Contact: Patrick Salami (202) 332-4200, ext. 1012.